Victoria La Mode x Groceries

Weekends are great, but I look forward to Mondays because that means a new blog post on victorialamode! Today's post is a special one because I'm collaborating with a company I believe is the future in clothing manufacturing. I'm channeling Old Hollywood vibes in this flattering little black dress from a brand so fresh, they call themselves Groceries. The fabric is made from 100% recycled and organic ingredients, sourced locally just outside of Fresno, California. The materials are then transported on their merry way to Groceries's own factory located in the heart of Downtown Los Angeles. 

So, what's the difference between conventional cotton and organic? Organic cotton farming is based on the respect for our environment and the people and creatures that live in it. Organic cotton comes from non-GMO (genetically modified organism) seeds, which is grown without the use of pesticides and fungicides. 

Conventional cotton uses 16% of the world's insecticides - more than any other single crop - making cotton the world's 'dirtiest' crop. Essentially, the chemicals in the pesticides degrade the organic matter in the soil. Without organic matter, it is difficult for water to be absorbed in the soil. This contaminated water then makes its way to our lakes, rivers and fresh water sources, killing fish and other species in its path. Growing organic cotten requires more time and effort, but it certainly betters the environment in more ways than one. 

Our world is a beautiful place, and it's refreshing to discover a stylish company that cares.

Dress: Groceries, Sunglasses: Earthbound Trading Co., Purse: Givenchy, White heels: BCBG, Black wedges: Jeffrey Campbell

Photos by: David Soloman


xo, victoria